You Are the Brand, Artist — and That’s Not a Bad Thing
If the word "marketing" makes you cringe, you're not alone. Most artists didn't pick up a brush, a camera, or a chisel to become a…
Tag: art marketing
The Best Art Marketing Advice That No One Ever Told You
The Journey of an Artist No one said it would be easy. My mentor, Bill Jay, used to say that being an artist means “expressing actually…
How to Build an Audience for Your Art
One of the biggest challenges artists face when marketing their art is building an audience. If you’re struggling with this, you’re certainly not alone! Recently…
The Value of Art
As much as our culture marginalizes art and artists, as much as it dismisses our efforts, and scorns our value to society, our culture also…
How Artists Find Their Brand
“It’s really easy to work as an artist!” said no one, ever. Most artists are really challenged when it comes to marketing their own work.…
Art Marketing
What’s the best way to approach art marketing? That’s an excellent question! Too many artists like to make the work but they stop there. They…
