10 Secrets I Learned After Decades in the Art Market

I think you already know this…

But the art market doesn’t work the way they say it does.

If you’re frustrated, if you’re wondering why your work isn’t selling—or why the rules keep shifting—you’re not crazy.

You’re just up against a system no one talks about.

These are the truths I wish someone had whispered in my ear when I was starting.

I’ve worn all the hats—gallerist, curator, artist, and now, mentor.

And I’m telling you right now:

If you’re trying to sell your work without understanding these 10 hard truths in the art world…

You’re playing a game without knowing the rules.

But heads up—this video might sting a little.

Because it’s not sugar-coated.

It’s the raw stuff. The real stuff.

Delete! Delete! Delete! everything you thought you knew about how the art market works.

Then click play. Watch the full video above.
(And bring a notebook—you’ll want it.)

Crista

July 1, 2025