Art Marketing Isn’t What You Think
For many artists, the words art marketing produce an almost immediate tightening in the body. Do you feel it too? Marketing can feel loud. Pushy.…
Approaching Art Galleries – Advice from The Working Artist Alumni
Artists frequently ask how to get their work into galleries. The following advice is the voices of artists who put these ideas into practice. Their…
Before You Apply to Another Art Fair, Watch This
Artists ask me this all the time. And the answer is yes — but probably not for the reason that you think.Let’s start with reality.…
Is It Really Possible to Build a Life as an Artist?
For years, artists have been told a story. That it’s not a real career. That it’s irresponsible. That if you choose this path, you’re choosing…
You Are the Brand, Artist — and That’s Not a Bad Thing
If the word "marketing" makes you cringe, you're not alone. Most artists didn't pick up a brush, a camera, or a chisel to become a…
The Best Art Marketing Advice That No One Ever Told You
The Journey of an Artist No one said it would be easy. My mentor, Bill Jay, used to say that being an artist means “expressing actually…
How Artists Find Their Brand
“It’s really easy to work as an artist!” said no one, ever. Most artists are really challenged when it comes to marketing their own work.…
The Truth About Professional Artists
Last weekend I learned an awful lot about the professional life of artists. I attended a conference that focused on arts graduates and how they’re…
She Looked Like Georgia O’Keeffe
Every family has a story. They called her “Grandma Ach” because of her habit of beginning each sentence with a guttural sound of disapproval. “Ach! What…
How To Be The Greatest
I imagine that you’ve heard of the boxer named Mohammad Ali. When he passed away, the whole world mourned. But Crista, you’re probably asking, what…