You Are the Brand, Artist — and That’s Not a Bad Thing
If the word "marketing" makes you cringe, you're not alone. Most artists didn't pick up a brush, a camera, or a chisel to become a…
The Best Art Marketing Advice That No One Ever Told You
The Journey of an Artist No one said it would be easy. My mentor, Bill Jay, used to say that being an artist means “expressing actually…
Artists’ Guide to Documenting and Archiving Your Work
Most artists spend years — sometimes decades — building a body of work. Then they leave almost no record of it. Here is what the…
What It Really Takes to Sell Art Online
Have you noticed how casually people talk about selling art online? Post it! Share it! Link it! And somehow… success just appears and money rolls…
The Three Pillars of a Sustainable Working Artist Life
I’ve been thinking a lot about what makes a fulfilling life for a working artist, and I came up with three pillars. Tell me if…
The Artist’s Dance
We all know artists who do incredible work, but fail to achieve their professional goals. It’s tragic and feels unfair. At the same time, I’ll…
How Artists Find Their Brand
“It’s really easy to work as an artist!” said no one, ever. Most artists are really challenged when it comes to marketing their own work.…
How To Work With Art Galleries
I think that we can all agree that it’s difficult to break into the art business. Emerging artists usually have little sales or exhibition experience…
Important Information Every Living Artists Need to Read Right Now
A recent study of aging artists in New York City reveals that “artists are in many respects a model for society, maintaining strong social networks…
