How to Describe Your Art to Connect with Any Audience

You should avoid ego when describing your art because artists’ egos have killed a lot of art sales before they ever happen. You may think that you are displaying your knowledge about art while, in reality, you are just bragging. This will kill your audience’s patience and attention. Instead, an engaging description can include the inspiration behind a specific piece. Why did you choose this color or that shape? What methods did you use to research or design your art? What do you want people to see or learn from your artwork? Sadly, I have heard too many artists ramble on and on about themselves; how great they are, how the world needs to acknowledge this greatness, how lucky they are to be in the presence of such greatness. And I’ve seen potential collectors yawn in response and move on.