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    Category: Inspiration

    Crista Cloutier in a video thumbnail, speaking about building an art career.

    The Day I Made An Artist Cry

     Years ago, when I ran a gallery, I used to receive hundreds of emails from artists every week. “Here’s my work. Will you represent me?”…

    crista
    Crista April 28, 2026
    Crista Cloutier speaking on camera in a YouTube thumbnail about art marketing advice.

    You Are the Brand, Artist — and That’s Not a Bad Thing

    If the word "marketing" makes you cringe, you're not alone. Most artists didn't pick up a brush, a camera, or a chisel to become a…
    crista
    Crista April 21, 2026
    Crista Cloutier speaking on camera in a YouTube thumbnail about art marketing advice.

    The Best Art Marketing Advice That No One Ever Told You

    The Journey of an Artist No one said it would be easy. My mentor, Bill Jay, used to say that being an artist means “expressing actually…

    crista
    Crista April 21, 2026
    An artist seated in front of a computer with another co-artist, engaged in digital work that represents the creative and business process of producing and selling art online, photo by Crista Cloutier.

    What It Really Takes to Sell Art Online

    Have you noticed how casually people talk about selling art online? Post it!  Share it!  Link it! And somehow… success just appears and money rolls…

    crista
    Crista March 24, 2026
    Crista Cloutier holding up three fingers while speaking to camera, with on-screen text reading “Most People Forget #3,” referencing the three pillars of a sustainable creative life for artists: creation, connection, and inhalation.

    The Three Pillars of a Sustainable Working Artist Life

    I’ve been thinking a lot about what makes a fulfilling life for a working artist, and I came up with three pillars. Tell me if…

    crista
    Crista March 19, 2026
    Photo of a hand with a "Fear Not" ring on the smallest finger

    Most Artists Don’t Have a Talent Problem

    Do you ever wonder where the magic went? That spark you used to feel when you created. The magic is still there. Let me show you where to find it.
    crista
    Crista December 23, 2025
    Tip of a Converse shoe can be seen on the cliff by the sea with texts saying "Fear whispered, I jumped anyway"

    The Artist Who Could See

    Do you ever wonder where the magic went? That spark you used to feel when you created. The magic is still there. Let me show you where to find it.
    crista
    Crista December 22, 2025
    A black and white picture of hands holding a round item with text at the bottom saying "I am an artist"

    I Am An Artist

    Do you ever wonder where the magic went? That spark you used to feel when you created. The magic is still there. Let me show you where to find it.
    crista
    Crista December 3, 2025
    Crista in her studio asking ‘Do you believe in magic?’ during an art business lesson

    Artists, Have You Forgotten How To Believe In Magic?

    Do you ever wonder where the magic went? That spark you used to feel when you created. The magic is still there. Let me show you where to find it.
    crista
    Crista October 21, 2025
    Crista in a London park talking about art history insights for artists

    These Two Words Changed Art History

    These two words changed art history. I filmed a short video for you right from Russell Square, where the story began. I think you’ll feel the magic …
    crista
    Crista August 19, 2025
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    Recent Posts

    • The Day I Made An Artist Cry
    • You Are the Brand, Artist — and That’s Not a Bad Thing
    • The Best Art Marketing Advice That No One Ever Told You
    • Artists’ Guide to Documenting and Archiving Your Work
    • What Happens When You Stop Hiding Your Story as an Artist
    • What It Really Takes to Sell Art Online
    • The Three Pillars of a Sustainable Working Artist Life
    • Artist Spotlight: Jane Gray From the Working Artist Archives
    • My Top 10 Tips for Art Fair Success
    • Crista! Are the doors closing?

    See Your Art Career with Fresh Eyes

    Created by art mentor Crista Cloutier, this short self-assessment reveals the  
    strengths of your current practice and offers insight into the next step of your professional path.

    Personalized insight

    Practical next steps

    Encouragement to grow your art

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