Art-World Insider Shares 2021-2022 Insights for Artists

I recently had the pleasure of talking with my friend Linda Mariano of Redwood Art Group.

Linda has a wealth of experience as the Managing Director of Marketing for Redwood’s well-known American art fairs and publications. She really understands the current art-world landscape and sees clearly what’s next.

Listen to this wonderful conversation we had.

You’ll learn:

How some artists thrived during the COVID crisis
The most important ways to pivot when things fall apart
What to post on social media to be most effective
What to do if you’re allergic to social media
The most effective way to get people’s attention
How to open the door to sales
The #1 reason people buy art
The most important question to ask yourself as an artist

Linda also predicts what’s going to happen in the art world for 2021 and 2022.

She’s so brilliant and full of surprising insights. You don’t want to miss this conversation!

Watch it now because I’m pretty sure that you’ll thank me later.

Written by Crista Cloutier, artist mentor + founder of The Working Artist. (learn more about Crista here)

Frequently Asked Questions

1 How can artists adapt their strategies when facing unexpected challenges like the COVID crisis?

The conversation with Linda Mariano discusses how some artists successfully navigated the COVID crisis and provides insights into important strategies for pivoting when circumstances change. It offers guidance on adapting to new challenges in the art world.

2 What are effective social media strategies for artists, especially if they're hesitant about using it?

The discussion covers effective social media posting strategies for artists to maximize their impact. It also addresses concerns for artists who are "allergic" to social media, offering alternative approaches to marketing their work.

3 What are the key steps artists can take to attract buyers and increase art sales?

The insider conversation reveals effective ways to capture people's attention and open doors to sales opportunities. It also delves into the primary reason why people choose to purchase art.

4 What are the predicted trends for the art world in the coming years that artists should be aware of?

Linda Mariano shares her predictions for the art world in both 2021 and 2022. These insights aim to help artists understand upcoming trends and prepare for future developments.