What key strategies helped artists thrive during the COVID crisis, and how can I apply them?

The conversation with Linda Mariano reveals how some artists successfully navigated the COVID crisis by learning to pivot when things fall apart. The discussion provides insights into adapting your approach to maintain momentum and success in challenging times.

What are the most effective social media strategies for artists, and what if I'm not comfortable using social media?

The insider shares tips on what to post on social media to be most effective in gaining attention. For artists who are "allergic" to social media, the conversation also addresses alternative methods to connect with audiences and promote their work.

How can artists open the door to sales and understand why people buy art?

The discussion highlights effective ways to get people's attention and open the door to sales opportunities. It also delves into the #1 reason people buy art, providing crucial insight for artists looking to connect with potential buyers.

What are the art-world predictions and important questions artists should ask themselves for 2021 and 2022?

Linda Mariano offers her predictions for the art world in 2021 and 2022, providing valuable foresight for artists. Additionally, the conversation emphasizes the most important question artists should ask themselves to guide their professional path.

Art-World Insider Shares 2021 Insights

I recently had the pleasure of talking with my friend Linda Mariano of Redwood Art Group.

Linda has a wealth of experience as the Managing Director of Marketing for Redwood’s well-known American art fairs and publications. She really understands the current art-world landscape and sees clearly what’s next.

Listen to this wonderful conversation we had.

You’ll learn:

How some artists thrived during the COVID crisis
The most important ways to pivot when things fall apart
What to post on social media to be most effective
What to do if you’re allergic to social media
The most effective way to get people’s attention
How to open the door to sales
The #1 reason people buy art
The most important question to ask yourself as an artist

Linda also predicts what’s going to happen in the art world for 2021 and 2022.

She’s so brilliant and full of surprising insights. You don’t want to miss this conversation!

Watch it now because I’m pretty sure that you’ll thank me later.

Written by Crista Cloutier, artist mentor + founder of The Working Artist. (learn more about Crista here)

Frequently Asked Questions

1 What key strategies helped artists thrive during the COVID crisis, and how can I apply them?: The conversation with Linda Mariano reveals how some artists successfully navigated the COVID crisis by learning to pivot when things fall apart. The discussion provides insights into adapting your approach to maintain momentum and success in challenging times.
2 What are the most effective social media strategies for artists, and what if I'm not comfortable using social media?: The insider shares tips on what to post on social media to be most effective in gaining attention. For artists who are "allergic" to social media, the conversation also addresses alternative methods to connect with audiences and promote their work.
3 How can artists open the door to sales and understand why people buy art?: The discussion highlights effective ways to get people's attention and open the door to sales opportunities. It also delves into the #1 reason people buy art, providing crucial insight for artists looking to connect with potential buyers.
4 What are the art-world predictions and important questions artists should ask themselves for 2021 and 2022?: Linda Mariano offers her predictions for the art world in 2021 and 2022, providing valuable foresight for artists. Additionally, the conversation emphasizes the most important question artists should ask themselves to guide their professional path.

Art-World Insider Shares 2021 Insights

See Your Art Career with Fresh Eyes

Frequently Asked Questions