i think i understand what you’re saying. i had to look up genius Loci. i would say your message is right in line with the feeling on your site. That it’s a creative process that starts with the client and once you have all that info from them i like the image of you retreating to your studio (i picture late at night, a la tim burton) where you ‘cook up’ creative ideas that bring a place to life. It might be just slightly poetic/spiritual sounding for a committee that going to invest tens of thousands, but if you are that guy, it’s perfect.